Seni is the CEO and Founder of EDGE. With deep experience in trading and money movement, he built EDGE to address common payment friction points across fintech, prediction markets, and betting platforms.  

Taking a first-principles approach to identifying challenges in emerging markets, Seni and his team identified significant inefficiencies in money movement and a lack of scalable financial safeguards for consumers. This insight led to the creation of EDGE.  

Seni began his career at an early media trading desk during the rise of programmatic advertising. Adapting energy trading algorithms, he launched one of the first and largest liquidity layers for exchange-traded media, generating more than $180 million in revenue using concepts pioneered by Wall Street algorithmic traders. 

Seni attended NYU Stern School of Business and lives in Miami.